PROPOSITION DEVELOPMENT & TESTING
Create products & services your customers love
Access a wide range of tools and templates starting with usage and attitude surveys to understand customer needs & behaviour. Go deeper with further research - user testing of prototypes, package optimisation and test the appeal of your proposition or service attributes.
"Our approach was two-pronged. First, a quantitative phase to get a clear picture of the size of the market and a robust read on which audience it most appealed to. The second phase was a qualitative deep-dive into reactions towards the concept."
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