Mixed methodology product development, communications testing, pricing and U&A research

How we helped INEOS

  •    Need

INEOS needed research expertise to complement their internal teams in relation to the product development of a new dispenser.

  •    Approach

We supported with pricing analysis, communications testing and consumer behaviour research.

  •    Outcome

The outcome was a successful product launch utilising much of the recommended language and pricing strategies that emerged from the market research.

"I just wanted to reach out say a huge thank you to all again for the work you did on the market research for the dispenser. The insights that your research provided/continues to provide have been extremely useful – both in terms of the pricing analysis but also consumer behaviour, useful messaging and barriers to purchase..So again, a huge thank you for all of your work – it was a pleasure working with you."


Business Development Specialist / INEOS

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